Do It Yourself…
Make yourself an instant expert in your field. All professionals have knowledge in their field that consumers need. Share your knowledge using online video. They can see and hear what information you have to offer. With the newest Smartphones and iPads, you have all the tools you need to make your own online videos.
Tips for DIY Video:
1. Spend some time thinking about your message. Tell your story-Speak to the viewer the same way you would talk with a friend. Be sure to PRACTICE, PRACTICE, PRACTICE! Read aloud to make sure what you wrote comes across the same way you intended.
2. Keep your surroundings natural. You want to be in a setting where you are comfortable speaking to customers/clients.
3. Lighting is very important. Natural sunlight works well. Two or three soft lights work best and help reduce shadows.
4. Speak slowly and clearly–make sure your customer can understand your message. Always end with a clear call to action!